User Benefit: Users struggle to find content; we deliver intuitive navigation and smart recommendations.
User Benefit: Buffering and poor quality ruin experiences; we optimize streaming for smooth playback.
User Benefit: Rigid paywalls and ads reduce revenue; we implement flexible subscription and ad models.
User Benefit: Inconsistent UX across devices; we ensure uniform performance on web, mobile, and TV.
An OTT (Over‑The‑Top) platform delivers video content directly to users over the internet, bypassing traditional broadcast or cable systems. It streams on demand or live to apps on web, mobile, Smart TVs, and connected devices. Content is stored on servers or cloud systems, encoded for efficient delivery, and served via CDNs to ensure fast, reliable playback for viewers worldwide.